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Behind the Scenes of Leading AI-Powered Customer Support: What No One Tells You
Our most recent launch of an AI chatbot wasn’t just a tech milestone—it was a test of our client's agility, speed, and risk-taking mindset.
Ariana Smetana
3 min read
38


Lead with Purpose and Adapt: Two Winning Strategies for Marketers in 2025
As we step into 2025, the air is thick with excitement and uncertainty.
Laure Lacourly-Morsli
4 min read
19

Can Rebranding Unlock New Growth?
In November, Jaguar unveiled a new identity under the concept of "Exuberant Modernism".
Virginie Glaenzer
3 min read
11

Bridging The Gap Between Business And Technology
Translating Business Drivers to Technical Audiences and Back: A crucial skill for product leaders.
Uma Welingkar
6 min read
55

Growth Unplugged: 3 Proven Approaches to Customer-Centric Growth
This article shares 3 approaches to listen to customer’s voice and take action with real-world results of how each approach unlocks growth
Kelly Olson
5 min read
29


Mastering Customer Growth: 5 Core Principles for Tech Startups and Agencies
“Efficient growth” is a 2024 theme on a constant loop. When starting from the ground up, I continue to return to these 5 guiding principles.
Kelly Olson
5 min read
51

Customer First: A Shortcut to Success
Outlined below are six key strategies that CMOs can implement to ensure their marketing efforts align with the needs and preferences of thei
Nishat Jones
3 min read
30


The Art of Crafting a Brand Strategy
There are a multitude of reasons why a brand strategy is not just beneficial but truly imperative for the success and longevity of a busines
Nishat Jones
4 min read
63

Strategic Planning: The Secret Sauce to Business Success
Going beyond the mere act of planning, critical elements of strategic plan creation and execution were shared which are essential for any bu
Virginie Glaenzer
4 min read
47


Embracing Unpredictability: Outcompeting Through Creative Marketing
In this article, we delve into the art of creative marketing in high-growth markets.
Dasha Tyshlek
6 min read
53


From Storytelling for Humans to AI Structured Data for Machines
Despite the prevalent negative sentiment in most discussions, I’m truly confident that AI revolutionizing my role and rendering me entirely
Virginie Glaenzer
5 min read
108


From Good to Great: Entrepreneurial Marketing Strategies for Business Growth
This blog is your key to unlocking marketing excellence and taking your strategy from good to great.
Kristyan Mjolsnes
4 min read
54


Identity-Driven Storytelling: The Secret Weapon of a Fractional CMO
Our identity is the core of who we are, encompassing our values, beliefs, experiences, and aspirations.
Virginie Glaenzer
5 min read
58


Customer Strategy: ABM vs. ABX
As a fractional CMO, staying ahead in the ever-changing B2B marketing landscape is crucial. The shift from Account Based Marketing (ABM) to
Mindy Anderson
5 min read
94

Elevate Your Brand with These 11 Marketing Tips
Whether you want to work on content or build your sales pipeline, there are countless opportunities to grow your marketing.
Sammi Dittloff
8 min read
33

Jumpstart Your Revenue Marketing Strategy
Energize Your Revenue Marketing Game Plan Are you seeking exponential growth for your business? If that's the case, it's crucial to...
Mindy Anderson
4 min read
33


Maximizing Impact: The Advantages of Hiring a Fractional CMO
With the average marketing budget increasing from 6.4% in 2021 to 9.5% in 2022, businesses in today's economic climate face a decision.
Mindy Anderson
3 min read
60


Marketing and Sales in Modern Times
Marketing and sales are two critical components of any successful business, and in today's fast-paced and highly competitive market.
Mindy Anderson
4 min read
61

Adwords Versus Social Media
When Adwords is the cheapest ad platform, can social media advertising still have value with a higher cost per acquisition?
Collective Minds
3 min read
28


Agile Marketing and Digital Intelligence
Why is it crucial for your Marketing success in 2022? The most valuable competitive advantage for small and mid-size businesses resides...
Collective Minds
5 min read
51
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