Growth Unplugged: 3 Proven Approaches to Customer-Centric Growth
This article shares 3 approaches to listen to customer’s voice and take action with real-world results of how each approach unlocks growth
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Kelly Olson
5 min read
Mastering Customer Growth: 5 Core Principles for Tech Startups and Agencies
“Efficient growth” is a 2024 theme on a constant loop. When starting from the ground up, I continue to return to these 5 guiding principles.
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Nishat Jones
3 min read
Customer First: A Shortcut to Success
Outlined below are six key strategies that CMOs can implement to ensure their marketing efforts align with the needs and preferences of thei
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Nishat Jones
4 min read
The Art of Crafting a Brand Strategy
There are a multitude of reasons why a brand strategy is not just beneficial but truly imperative for the success and longevity of a busines
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Michelle L. Page
4 min read
Strategic Planning: The Secret Sauce to Business Success
Going beyond the mere act of planning, critical elements of strategic plan creation and execution were shared which are essential for any bu
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Dasha Tyshlek
6 min read
Embracing Unpredictability: Outcompeting Through Creative Marketing
In this article, we delve into the art of creative marketing in high-growth markets.
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Virginie Glaenzer
5 min read
From Storytelling for Humans to AI Structured Data for Machines
Despite the prevalent negative sentiment in most discussions, I’m truly confident that AI revolutionizing my role and rendering me entirely
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Kristyan Mjolsnes
4 min read
From Good to Great: Entrepreneurial Marketing Strategies for Business Growth
This blog is your key to unlocking marketing excellence and taking your strategy from good to great.
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Virginie Glaenzer
5 min read
Identity-Driven Storytelling: The Secret Weapon of a Fractional CMO
Our identity is the core of who we are, encompassing our values, beliefs, experiences, and aspirations.
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Mindy Anderson
5 min read
Customer Strategy: ABM vs. ABX
As a fractional CMO, staying ahead in the ever-changing B2B marketing landscape is crucial. The shift from Account Based Marketing (ABM) to
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Sammi Dittloff
8 min read
Elevate Your Brand with These 11 Marketing Tips
Whether you want to work on content or build your sales pipeline, there are countless opportunities to grow your marketing.
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Mindy Anderson
4 min read
Jumpstart Your Revenue Marketing Strategy
Energize Your Revenue Marketing Game Plan Are you seeking exponential growth for your business? If that's the case, it's crucial to...
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Mindy Anderson
3 min read
Maximizing Impact: The Advantages of Hiring a Fractional CMO
With the average marketing budget increasing from 6.4% in 2021 to 9.5% in 2022, businesses in today's economic climate face a decision.
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Mindy Anderson
4 min read
Marketing and Sales in Modern Times
Marketing and sales are two critical components of any successful business, and in today's fast-paced and highly competitive market.
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Collective Minds
3 min read
Adwords Versus Social Media
When Adwords is the cheapest ad platform, can social media advertising still have value with a higher cost per acquisition?
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Collective Minds
5 min read
Agile Marketing and Digital Intelligence
Why is it crucial for your Marketing success in 2022? The most valuable competitive advantage for small and mid-size businesses resides...
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Virginie Glaenzer
4 min read
A Clubhouse Conversation: Your Customer Community Is NOT Yours
A Clubhouse Conversation: Your Customer Community Is NOT Yours
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Virginie Glaenzer
5 min read
Fashion & Social Media
Trends, Trust, Meaning: An Exploration of Digital Frontiers In the fashion accessories business, the steepest climb is to gain the trust...
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Lori Schwebel
4 min read
When You Think Disruption, Think Craft Beer
3 Lessons for an Industry Transformation Co-Author Joseph Callender The collective force of startup ventures, rooted in curiosity, causes...
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Virginie Glaenzer
8 min read
How Four Strangers Wrote the Book “Leadership Singularity” During a Pandemic
How Four Strangers Wrote the Book “Leadership Singularity” During a Pandemic
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