Virginie Glaenzer6 min readWhat are the real powers of a community?Our fourteenth episode discusses the power of communities.
Collective Minds5 min readDiscovering the Power of Rituals in Marketing Discovering the Power of Rituals in Marketing Align Purpose With Your Brand
Virginie Glaenzer4 min readMarketing is dead. Welcome to Relationing. Five Steps in the Era of “Relationing” Marketing has changed dramatically since 1960, when E. Jerome McCarthy coined the “4 Ps of...
Virginie Glaenzer3 min read We Live in a New Era of Over-Promises & Under-Deliveries Yes, you read correctly and of course I’m being cynical. Throughout my career, I’ve prided myself on my ability to under-promise and...
Virginie Glaenzer1 min read The Awakened BrandeBook: Five Steps for Creating an Awakened Brand by Tapping into the Consciousness Revolution Your brand’s value is based on more than...
Virginie Glaenzer3 min readThe Don Draper Era is OverDevelop a Brain for Growth Hacking During a recent Future CMO Club Digital Roundtable, titled What the Heck is Growth Hacking and Why...